Unlocking Opportunities: Vietnamese Enterprises Eyeing the German Market

Event Series of Empowering Vietnamese SMEs – Short Training on topic of Internationalization

In the bustling economic landscape of Ho Chi Minh City, where innovation meets tradition and business thrives amidst a diverse array of sectors, a recent event, co-organized on the 19.3.2024 by Investment Trade Promotion Center (HCMC Committee), sparked excitement and enthusiasm among 120 participants eager to explore new horizons. The event, titled “Guide to Market Analysis & Strategies to a Foreign Market – Potential for Vietnamese Enterprises – German Market as a Business Chance,” brought together industry leaders, entrepreneurs, and enthusiasts from various sectors, all with a keen interest in expanding their reach into the German market.

The event was graced by distinguished speakers, including Mr. Gunnar Kassberg, Deputy Head of the SEPT Competence Center from Leipzig University and Ms. Phuong Nguyen, Director of InnoTechLean. Mr. Kassberg, a seasoned expert in international business models, provided invaluable insights and practical tools for effective planning and execution in foreign markets. His expertise illuminated the complexities of market analysis and strategy formulation, empowering attendees with the knowledge to navigate the challenges of international expansion.

Complementing Mr. Kassberg’s insights, Ms. Phuong Nguyen shared compelling case studies of successful Vietnamese and German businesses that have adeptly penetrated their target markets. These real-world examples served as inspiration, illustrating the potential for Vietnamese enterprises to thrive in the dynamic German business landscape. From innovative startups to established enterprises, the case studies showcased diverse approaches and strategies tailored to the unique characteristics of each market.

The response from participants was overwhelmingly positive, with many expressing deep appreciation for the invaluable knowledge and practical guidance provided by the speakers. The event not only equipped attendees with essential tools for market analysis and strategy development but also ignited a palpable enthusiasm for exploring new business opportunities abroad.

One of the highlights of the event was the announcement of a market exploration program jointly offered by InnoTechLean and SEPT. This program, designed to support Vietnamese enterprises in their journey to the German market, generated significant interest among participants. With tailored guidance, mentorship, and resources, the program promises to empower aspiring entrepreneurs and established businesses alike to navigate the complexities of international expansion with confidence.

As the event concluded, the air was charged with excitement and anticipation. Armed with newfound knowledge, insights, and opportunities, the attendees departed with a renewed sense of purpose and determination. For Vietnamese enterprises eyeing the German market, the path forward is clearer than ever, guided by the wisdom and expertise shared at this transformative event.

In the vibrant tapestry of global commerce, opportunities abound for those willing to embrace innovation, adaptability, and strategic foresight. With the right tools, guidance, and mindset, Vietnamese enterprises are poised to make their mark on the German market, forging lasting partnerships, driving economic growth, and shaping the future of international business. As the journey unfolds, one thing is certain: the potential for success knows no bounds when vision meets opportunity.

If you are Vietnamese enterprise who wishes to expand your business to Germany and love to start from a market study, join us for the advanced training coupled with a trip of exploration and match making to potential businesses there. Dive deep in to this link for first contact!